I. Cookies Notice
When you visit our sites (“Sites”), we may collect certain information by automated means, such as cookies, web beacons and web server logs. The information we may collect in this manner includes IP address, unique device identifier, browser characteristics, device characteristics, operating system, language preferences, referring URLs, information on actions taken on our Sites, dates and times of visits to our Sites and other usage statistics.
A "cookie" is a file that websites send to a visitor's computer or other Internet-connected devices to uniquely identify the visitor's browser or to store information or settings in the browser.
A "web beacon" also known as an Internet tag, pixel tag or clear GIF, links web pages to web servers and their cookies and is used to transmit information collected through cookies back to a web server. Through these automated collection methods, we may obtain "clickstream data," which is a log of the links and other content on which a visitor clicks while browsing a website.
II. Our Sites use these types of cookies
Below is a detailed list of the cookies we use on our Sites. Our Sites are scanned with our cookie scanning tool regularly to maintain a list as accurate as possible. We classify cookies in the following categories:
- Strictly Necessary Cookies
- Performance Cookies
- Functional Cookies
- Targeting Cookies
You can opt-out of each cookie category (except strictly necessary cookies) by clicking on the “I want to choose” button in the cookies banner.
A. Strictly Necessary Cookies
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
B. Analytics Cookies
These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.
C. Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
D. Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
III. How we collect the information by automated means
As you click through our Sites, a record of the action may be collected and stored. We link certain data elements we have collected through automated means, such as your browser information, with other information we have obtained about you to let us know, for example, whether you have opened an email we sent to you. Your browser may tell you how to be notified when you receive certain types of cookies or how to restrict or disable certain types of cookies. Your browser will allow you to block cookies, however, you may not be able to use all of the features of our Sites without cookies.
Providers of third-party apps, tools, widgets and plug-ins on our Sites, such as social media sharing tools, also may use automated means to collect information regarding your interactions with these features. This information is collected directly by the providers of the features and is subject to the privacy policies or notices of these providers. Subject to applicable law, METRON is not responsible for these providers' information practices.
To the extent required by applicable law, we will obtain your consent before collecting information using cookies or similar automated means.
IV. How we use the information we collect
We use information collected through cookies, web beacons, pixels, web server logs and other automated means for purposes such as:
> customizing our users' use of our Sites;
> delivering content tailored to our users' interests and the manner in which our users use our Sites;
> managing our Sites and other aspects of our business.
> complying with applicable law:
- protect against, identify and prevent fraud and other crime, claims and other liabilities;
- comply with legal obligations and our policies;
- establish, exercise or defend a legal claim;
- monitor and report compliance issues.
V. Third-Party Cookies
We also use third-party analytics services on our Sites, such as those of Google Analytics, Linkedin, Hubspot. The analytics providers that administer these services use technologies such as cookies, web server logs and web beacons to help us analyse your use of our Sites. The information collected through these means (including IP address) may be disclosed to these analytics providers and other relevant third parties who use the information, for example, to evaluate use of the Sites. To learn more about these analytics services and how to opt out, please visit the following sites and any sites contained in the country-specific addenda:
- https://analytics.google.com/analytics/web/provision/#/provision
- https://www.linkedin.com/
- https://www.hubspot.com/
VI. Profiling and interest-based advertising
On our Sites, we may collect information about your online activities to provide you with advertising about products and services tailored to your individual interests. We also may obtain information for this purpose from third-party websites on which our ads are served.
You may see certain METRON ads on other websites because we engage third-party advertising networks. Through such advertising networks, we can target our messaging to users through demographic, interest-based, behavioural and contextual means. Through the ad networks, we can track your online activities over time by collecting information through automated means, including through the use of third-party cookies, web server logs, pixels and web beacons. The networks use this information to show you advertisements that may be tailored to your individual interests and previous activity. The information our advertising networks may collect on our behalf includes data about your visits to websites that serve METRON advertisements, such as the pages or advertisements you view and the actions you take on the websites. This data collection takes place both on our Sites and on third-party websites that participate in these ad networks. This process also helps us track the effectiveness of our marketing efforts. To the extent required by applicable law, we will obtain your consent before using your information for interest-based advertising.
Information collected through third-party plug-ins and widgets on the Sites (such as information relating to your use of a social media sharing tool) is collected directly by the providers of the plug-ins and widgets. This information is subject to the privacy policies of the providers of the plug-ins and widgets, and METRON is not responsible for those providers' information practices.
VII. Links to third-party sites, apps and services
For your convenience and information, our Sites may provide links to third-party sites, apps and services that may be operated by companies not affiliated with METRON. These companies may have their own privacy notices or policies, which we strongly suggest you review. We are not responsible for the privacy practices of any non- METRON sites, apps or services.
VIII. Updates to our Cookies Policy
This Cookies Policy (including any addenda) is part of our Data Privacy Policy and may be updated periodically to reflect changes in our privacy practices and legal requirements.
IX. How to contact us
If you have any questions or comments about this Cookie Policy, or if you would like to exercise your rights, please write to:
METRON
Legal Department
30 rue de Gramont, 75002 Paris FRANCE
Or by email to: privacy@metronlab.com
